Dear Wine Lover
Now that you’re seeing the first wine bottle that’s 100% recycled and 100% recyclable, you have great responsibility. We believe great responsibility calls for great action – for the planet, for wine & for yourself.
At RON RUBIN WINERY, healing the planet is what we do. We’re the wine for eco-conscious wine lovers looking to go anywhere and do anything, while leaving a minimal footprint on the world. Our premium, sustainably-grown California wine, poured into planet-friendly 750 mL bottles, is made from 100% recycled materials that can be recycled over and over again.
We encourage you to make the alternative choice for your wine, to take action, and recycle what you enjoy so we can enjoy the world a bit longer. Enjoy and recycle –
that’s BLUE BIN.
VISION
Sustainability that makes a real difference - through the adoption of thoughtful growing practices and innovative design that actively reduces carbon emissions, enables 100% recyclability, and heals the planet.
PURPOSE
At RON RUBIN WINERY, we're inspiring sustainable change - enabling the accesibility of premium wine in packaging that works for the planet and introduces wine to where glass isn't going, can't go, and shouldn't go.
MISSION
Our mission is to heal the planet through sustainable wine innovation that enables the eco-conscious consumer to go anywhere and do anything with a minimal carbon footprint.
NICHE
At RON RUBIN WINERY, we create wine that's 100% sustainable, inside and out.
The 100% recycled BLUE BIN bottle, while still the standard fill of 750ml, is designed to be smaller, lighter, shatterproof, and fully recyclable. This enables more cases to be shipped per truckload than typical wine bottles, reducing carbon emissions.
With BLUE BIN, we're healing the planet and leading the wine industry to 100% sustainability - inside the bottle and out.
Enjoy and recycle - that's BLUE BIN.
